The Success Mindset
Success comes from a mindset that can be learned. Sir Richard Branson, founder of the immensely successful Virgin Group, shares key concepts of business success and being an entrepreneur. Here is the interview:
“If you’ve got a good idea for a business, I say Screw It Just Do It!” Sir Richard Branson.
In his epic autobiography ‘Losing my Virginity,’ Sir Branson shares his incredible journey from humble beginnings to fame and fortune. Despite seemingly unsurmountable challenges he managed to turn a student newspaper mail order business into a global business empire: Virgin Group. While it may seem to many that he was just lucky or privileged, upon closer inspection it becomes clear that he earned his success with ingenuity and perseverance.
Especially relevant in this context appears an incident when a bank loan to outfit his airplanes with passenger video systems was declined. Although the situation was seemingly hopeless – Branson did not give up. On the contrary: He thought bigger – outside the box – and turned to Lockheed and Airbus, the two main airplane manufacturers, to buy a new fleet of airplanes. As there was a recession at the time, he was able to negotiate an incredibly low price for which he was given a bank loan – and which included a new passenger video system. Therefore his mindset allowed him to transcend his formidable challenge.
What makes a winner a winner?
How do the hugely successful differ from the average? What allows the few to rise above their circumstances and achieve incredible results?
It’s their attitude. Their mindset. A set of paradigms, beliefs and mental habits which allows them to see and pursue opportunities which the average person does not. This mindset can be developed.
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As a Marketing Consultant, Web Designer and Coach I help individuals and organizations to succeed by optimizing their strategy and finding creative solutions to their challenges. Contact me with your challenge or goal.
Ingo Michehl, M.Ed