MBA Berufsbegleitend THI

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MBA Berufsbegleitend

B2B Management

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Mit den Schwerpunkten Industriegütermarketing,
Technischer Vertrieb & CRM (MBA)

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Machen Sie Karriere mit einem MBA der TH Ingolstadt!

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Ihre Vorteile:

Bessere Berufs-Chancen

Besserer Verdienst

Mehr Sicherheit

International anwendbar

Hinterlassen Sie Ihre Kontaktdaten um weitere Informationen zu erhalten.

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Studieninhalte

(Auszug)

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Operatives und Strategisches Management

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  • Grundlegende Managementfunktionen
  • Volkswirtschaft und Märkte
  • Unternehmensplanspiel

  • Strategisches und internationales Management

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Technischer Vertrieb und Beschaffungsmanagement

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  • Vertriebsstrategien und Vertriebsstrukturen
  • Verkaufsprogramm-Analyse
  • Analyse der Vertriebswege und -Prozesse
  • Gestaltung von Vertriebs-, Planungs- und Kontrollsystemen

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Veränderungs- / Prozessmanagement

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  • Change Management und Organisationsentwicklung

  • Prozessmanagement und IT
  • Projektmanagement

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Kundenmanagement, CRM und Key Account Management

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  • Kundenmanagement als wichtiger Erfolgsbestandteil

  • Ganzheitliches Customer Relationship Management (CRM) und Rahmenbedingungen

  • Modelle des Key Account Managements (KAM)

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Was unsere Studenten und Dozenten sagen

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Jetzt weitere Informationen anfordern!

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© 2017 Institut für Akademische Weiterbildung THI

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