hi I'm Robin Waite author of a number one best-selling book online business starter and I'm doing series of videos about growing your your business through business online and marketing strategy so this afternoon I will give you my top six tips for creating a simple online marketing strategy my first tip is to make use of all of the masses of free web applications which are available out there and when I say all of them I say focus specifically on Google because Google's spent billions of dollars developing a range of different apps which are all geared around kind of growing your business and shouting about what you do so um google it takes about ninety percent of the search engine traffic across all of the search engines this is particularly in the UK so it only makes sense that you're there's no coincidence that if you're making use of Google's other apps that it might actually boost your organic search engine ranking so there are things that you can do like and Google use google maps and google places or google for business those all of that and tools all allowing you to create a profile for your business upload your logo upload your contact details opening hours put a brief and description about your business in there and send a link back to your website you can use google analytics to analyze and how much traffic is coming through your site and set up goal conversions for example and also i've discovered that google analytics is quite a nice quick easy way of getting new pages on your website listed within its organic search engine index so if you've got google analytics installed on your site all you've got to do is browse to that page once it goes live and google and after a couple of days will automatically pick up that page and add it into its index and also as another great web tool which Google's critical google webmaster tools and you may have come across if you're using analytics something called the not provided and keyword in your list of it's probably at the top of your list of keywords that people are putting into the search engines to find your website and and not provide it basically means that and it's hidden by mind and a secure certificate so he put in a search into Google and you're logged into Google's Google Chrome for example it will it does a lot of that securely and say then when you search for a and end up on a website that search keyword isn't passed to that website because it goes through a secure layer what Google Webmaster Tools and does is it acts before and you go through to your website and it gives you a list of those keywords so using analytics and webmaster tools together is a with great way of just analyzing what keywords people are actually searching for and landing on your website so my second tip is to use all of the various social media tools for example to complete your online business profile so the big four we got google+ facebook linkedin and twitter definitely get out even if you're not intending to use them and at least get out there like Kenny's these are tools which people have spent billions of dollars on like creating like and they're all out there for you to use for free and the key thing is that you can put your business name on there and a link back to your website and even if you don't post to post tweets regular your and post status updates on facebook regularly just having those profiles there is going to raise your and your your profile and your PageRank cuz they're all free links back to your website and there are tons there are hundreds of different social media applications out there beyond the big four like and use as many as are actually applicable to your business so for example if your business is very like and image led if you're a photographer for example you could be making use of things like Instagram and Flickr if you've designed that and creative you could look at dribble and Instagram again is appropriate for that so make sure the social media profiles you're setting up are appropriate for your business equity that again they're free tools and and other people do use them so it might be that if you don't use have a linkedin profile you're missing out and a good opportunity to network with other local business owners in your area so it's a good way for other customers to find you online so do your best to make use of all of those different social media platforms and then just make sure that you do update them regularly there will be other people and other business owners using them so even if you don't believe in it you might see an opportunity there that you didn't realize before my third tip is and make sure you create a fantastic online portfolio for your business and then get reviews again Google is starting to build in this element of social review into it and into its PageRank so make sure that and you're getting reviews on things like and Facebook and Google+ for example you can also use other review tools like Trustpilot what it does is it showcases your capabilities and your best work on your website and it attracts lead back to you so that hopefully and if your competitors aren't doing this is going to make you stand out above your competitors and the more reviews that you get on those those three tools which I mentioned just now then the higher up you like me to be on Google's organic rankings ultimately what those organic rankings are going to mean is more traffic to your site hopefully more sales so it kind of makes logical sense that you want to be getting reviews and testimonials and publishing min and as many places as possible what this also does is when somebody lands on your website or sees those reviews it just builds trust with potential customers my fourth tip is to share your knowledge and share your know how a lot of people hold back from sharing their their IP because they think that somebody's going to steal it and what what exactly you afraid of if you think that something's going to steal your ideas you afraid they're going to do it better than you but likely it is they probably can't so by sharing you'll know how it presents yourself as an expert within your field and ultimately what it will do is it will draw customers to you because your customers and sorry not your customers your competitors aren't likely to be giving away free information this again makes you stand out from the crowd and and it just builds up that level of trust don't be afraid to give away free advice to people whether you meet them if you're doing blogging if you want to chop stuff up onto YouTube give away free advice what it does it just demonstrates the honest person who just wants to help other people help your customers and and what happen is it'll encourage referrals back to you and the likelihood is that you know you're probably very good at what you do and even if you give away you'll know how either your competitors or potential customers they're not going to be able to replicate your methods and implement it as well as you actually could my fifth tip is to get moves away from the organic side of things but perhaps invest in some pay for online marketing PPC is a good way of kind of bolstering your organic advertising that's going on already and and when you've got particularly quiet periods you can invest a bit of money and PPC to drive actual traffic to your website and you can look at tools like retargeting which sits inside and Google AdWords as a way of re-engaging potential customers who displayed interest in your products through your website they've left the site and then it's a bit creepy but the the pic you've put a pixel on their computer and you follow them around they see your ad and then they realize they've made a mistake come back to your website and that's where they end up buying your products from so retargeting is really important and then finally you want to hire professionals for anything that you feel you you can't do well yourself so see a lot of people trying to manage like Google PP Google and AdWords campaign and just spunking loads of money on Google adverts and then wondering why it's all gone wrong and why they've wasted their money and it's because there are actually experts out there who do Google PPC advertising facebook advertising and things like that and yes you have to pay for them but it's what you get back in return they're experts in their field and will probably have a much better idea about how to make the most that some nice you're targeting and and it will just save you money and and a lot of them will have guarantee so that if they haven't generated the leads which they say they're going to generate for you within a certain specified amount of time you don't actually have to pay them so find somebody who is on a commission only basis in order to drive traffic back to your website so to summarize those key points tip number one make use of all the free web applications that are out there especially the Google ones because it will help your page rank tip number two make sure you complete all of the online and business profiles and through social media tools which are available tip number three create an online portfolio get reviews and that social proof is invaluable make sure that you're sharing knowledge and in amongst your peers and to potential customers and invest in some paid for online and marketing as well Google PPC facebook advertising for example and finally make sure that your hiring professionals for anything that you're not competent at and so hopefully you found some of those tips really AM helpful and enjoyable if you want to know more than get to my website on the business started sup co uk and if you haven't already I've got a book head on over to Amazon it's called online business data so thanks once again for watching the video I hope you found some of the tips helpful and if you've got any questions then please do leave some comments and boxes below the video if you want to be informed about any future videos which I upload then please click here to subscribe and then finally if you haven't already head on over to Amazon using this button just here to buy the book online business startup thanks for watching I'm Robin wait
How To Grow a Business Online (Various Marketing Strategies) (2020)
